By Holly Landis
Leaves are changing, winter coats are coming off the racks and lemonade is being replaced with eggnog. All of this change can only mean one thing: the holiday season is quickly approaching. Many holiday enthusiasts are searching for presents to exchange with their loved ones, and are constantly striving to find holiday sales. Due to the current digital age, people are no longer banging on store doors or scouring the mall on Black Friday for the best deals. Nowadays, the savings are at everyone’s fingertips, sometimes before Thanksgiving even starts! Before you pull your turkey out of the oven or begin stuffing your stockings, you must first lay out an effective holiday mobile marketing strategy for your business. Check out these 4 mobile marketing hacks for the holiday season to get more customers noticing and fa-la-loving your business and its products.
1.) Spread the Discount Cheer
What is something that gets you the most excited when thinking about the holidays? For me, it’s hot cocoa, gingerbread houses, cozying up next to the fire and discounts; so many holiday sales and discounts! If your business is also planning to hop on the discount train, sharing via text or email is one of the best ways to spread announcements of your upcoming product sales. Spoil your customers with “deals of the day” coupons via personalized text messages or send email alerts of upcoming holiday discounts. Use social media to share sneak peaks of soon-to-be holiday sales to keep all shoppers in the know of the great savings to come.
2.) Use Social Media to Share Jolly Ole Memories
Don’t you love sharing stories of past holiday memories, like riding sleds with your siblings or engaging in touch football games with family? You’re most likely not the only one. People love reliving old times; offer that chance by inviting customers to share memories on your social media pages. Host contests encouraging people to share their favorite past holiday photos on Instagram or tell old holiday stories on Facebook, Twitter, and other social media outlets. Adding personality to your business by sharing your own personal memories or your staff’s, will also spark positive and relatable engagement through the shared love of the holidays.
3.) I’m Dreaming of Helpful Research
If you want to learn more about a specific product, what do you normally find yourself doing? Personally, I’m constantly pulling out my phone to make sure the money I’m spending will be well worth the extra hours I worked to earn it. Many others share this habit and it increases vastly as the holidays draw near. Several shoppers are searching the internet in hopes of finding the perfect present for their loved ones. According to Google Insights, 4 in 10 holiday shoppers are looking for retailers to remember personal details, like past sizes and items they’ve purchased. Use this to your advantage by granting the knowledge they’re desperately searching for. Create blog posts informing them of the best gifts to purchase this holiday season. Another way is to choose specific products you’d like to feature by using customer testimonials or “product of the week” videos talking about the benefits of each product. Creating lists showcasing the best gifts for your mom, dad, best friend, etc. are also helpful tools for shoppers to use as a resource. This information will be incredibly easy for customers to access immediately through their smartphone, saving them time and stress.
4.) May Your Website be Merry, Bright, and User-Friendly
Raise your hand if you love waiting in line. I’m sure several of you are still sitting with your arms at your sides. Let’s face it; lines are the worst. During the holidays, they tend to be excruciatingly long, as several eager buyers are out shopping for their loved ones. The same instance can also occur on your website when customers scroll through your site looking to purchase products. It’s important to make sure your website is optimized and mobile friendly in order for customers to efficiently purchase and/or learn more about your products. It’s also a helpful place to share any extended holiday hours or chat features to help customers better find the perfect gift they are searching for. If you were looking for the best time to update your website with newer graphics or information, the time is now! You will most likely see a large number of users on your website during the holidays, so be sure your website is in tip-top shape in terms of mobile functionality.
Excited to prep for the holiday season and put all this information to use? We are too! Make enhancing your business your New Year’s resolution by using Thryv to help better manage your marketing strategy.